A Cole Miner’s Daughter… No, that’s not right



While working on an add campaign for a Fortune 500 company, I did an environmental portrait of an American Indian, and they loved it, rapidly followed by an American Cowboy.  We then broke things up by doing a photograph of the Empire State Building on a very cold, rainy, foggy night, which yielded a fine image.  The creative director at Saatchi came back and wanted to change it up, and he wanted me to do a photo of an American laborer.  After two weeks I submitted three photos, he didn’t like any of them.  The following week, I submitted three more, he liked those even less.  I became extremely frustrated.  Any assignment photographer will tell you they would rather have a AD and CD with a firm story board (with approval of the end client) with very little leeway on the initial concept, but a lot of leeway on how you stylize a photograph.  It’s called a compromise.  We got in a, shall we say, small argument.  I was very frustrated, and decided was that what I needed to go was some serious manual labor, which in my opinion, is extremely healthy.  It will also stop you from getting arrested for attempted assault and battery.  Being dedicated to your art form is one thing, but doing hard time?  Unacceptable.  Stepped into the studio, looked at a full length mirror, readjusted my Dynalites, asked my best  female friend, JoAnne Kalish, if she would be kind enough to make a photograph…  client loved it.  Is there a moral to this story?  When — is not working — change it up.  If you want to see the complete story without any restrictions or censorship, in six months you can pick up my new book on visual literacy.

To all the ships at sea, grab a camera and a shovel, go have a ball.  It’s all good.


Don’t Wait 38 Years to Look at Your Take

What’s interesting about photography is that you spend the first five years learning all of the basic fundamental rules.  Things like; F-stops, apertures, depth of field, depth of focus, the geometric progression of 1.4, and you make five or ten mistakes a day everyday, for the next ten years.  Then when you hit year twenty, you think, who the hell are you, and in reality, well… it’s not for me to say who you are, what you are, or where you’re going.  You try desperately to perfect your visual literacy, and communicate your vision with the rest of the world.  You’ll probably have to die before it’s ever recognized on certain levels, and then believe it or not, it may be too late.  Unless of coarse you believe that you’re moving to another level of consciousness, which I choose to believe.  Not afraid of dying, just hope there’s some developer left in the tank when I get there… or maybe 100 terabytes of space in the hard drive.  In 1977, Sports Illustrated gave me an assignment to cover the World Series.  I shot approximately 30 roles of film.  They were sent into the lab, processed, they ran what they ran, and then the film came back with my X-Number on it.  They sat in the file waiting for me to return from Greece where I was for a month shooting an advertising assignment, and then two weeks off in Santorini.  By the time I got back, there were several more Sports Illustrated assignments that year.  The long in the short of it is, I never saw the film until 10 weeks ago, so what you’re about to see is 38 years old.  It’s been 38 years that I had an opportunity to look at my take.  As my good friend Willy Nelson and Ralph Brandofino would say, “You better take some time to smell the roses.”  Three first pitch home runs by New York Yankee, Reggie Jackson.

To all the ships at see, smell the roses.




Chinese New Year Photo Walk

Come join us on our trip to Chinatown for the Chinese New Year Parade on Sunday, Febuary 22, 2015.


Chinese New Year© Kalish9416 copy Chinese New Year© Kalish 9546 copy _G0A3884 _G0A3879 _G0A3871 _G0A3831 _G0A3797 _G0A3723 _G0A3681

Everything in Photography is a Compromise By Joe DiMaggio Sponsored by WD

Every once in a while the Moon and the stars align and life is good. Over the past twelve years I’ve been using WD exclusively for our studio, gallery, learning center – you get the idea. ABSOLUTELY! You are cordially invited to join me on December 11th at the B & H event space as a good time shall be had by all. To all the ships at sea, see you there.

Register for the event!

Speakers: Joe DiMaggio
Event Type: Photography, Video
Skill Level: Basic, Intermediate, Advanced
Location: B&H Event Space
Photographers are creating more and more images and managing your archive so that all the images you create are secure and easily located is essential to the professional photographer. This task is of paramount importance and there are tools that can be of great benefit to the photographer/videographer but on the other hand, many creative’s can find this part of workflow daunting and potentially disastrous. In this seminar we will concentrate on the benefits and show you how to avoid the disasters while providing inspiration from Joe DiMaggio’s work.Joe DiMaggio, a lifelong photographer with an illustrious career shooting; sports, environmental portraits, stock, video content, photo illustrations as well as fine art depends on his vast archive to survive and thrive.  This seminar sponsored by WD, a leader in digital storage and hard drives, will highlight Joe’s work and show you in a honest and straightforward way how to manage a state of the art workflow. While professionals will walk away with sound advice and archiving tips, this presentation will also be of benefit to amateur photographers who are concerned with saving the precious moments of their family history.WD will have a product expert on hand to show off new features on their current drives as well as field the most difficult of questions.
Joe DiMaggioJoe DiMaggio is an internationally known photographer who’s been making award winning photographs for four decades. His dynamic photographs have appeared in Time/Life, Sports Illustrated, Time Magazine, HBO and the list goes on. One of his Sports Illustrated covers was selected by Time Magazine as Picture of the Year.  DiMaggio made the obvious transition to advertising work for fortune 500 companies and was extremely sucessful doing photo illustrations for companies such as AT&T, AOL, Barclays, Xerox, Computer Associates, HBO, RJR Nabisco, Sony, Verizon, and Ford Motor Company. DiMaggio has contributed as an international pool photographer, to several Olympic Games. During his illustrious career DiMaggio’s done radio talk shows, television shows, magazine articles, and lectured at some of the most prestigious colleges and universities throughout the world.DiMaggio has been part of the American Photo Popular Photography Mentor Series. He’s hosted several ABC’s World of Photography television shows and hosted numerous Canon Photo Safaris. He’s hosted Internet TV’s Visual Impressions television show and completed numerous episodes showcasing his skill as a world renowned photographerRecently, Sports Illustrated selected one of DiMaggio’s photos as one of the third greatest photos in the last 100 years of the Indianapolis 500.visit Joe’s website to learn more. 

Baseball: Shooting from the Inside Out

© Joe DiMaggio

© Joe DiMaggio


To all the ships at sea,

We’ve heard the comments; there are no new photos. We’ve heard it numerous times. My god, I’ve probably even said it myself. It’s our job as photographers and filmmakers to always try to come up with a new variation of a theme, and every once in a while we may stumble across a fine photograph. After a certain period of years, we may even be able to predict that it will indeed be a fine photograph and not just another snapshot or cliche number 377. As photographers and artists, all we can do is continue to try. If you have a moment, please stop and check out my new Adorama TV video, subscribe to my blog, TV show, and all the other good things.

Thanks, Joe D

It’s All Good

Hi to All the Ships at Sea,

Let’s see if I got this right-I don’t like Photoshop, right? Right. I don’t like software where you can manipulate images…right? Right. I believe everything should be done in the camera…right? Right. Never crop, right? Right. Less is more, right? Right. Digital will be just like 8-tracks, it’ll never last. So let’s check out the reality, I guess it’s impossible to be right all the time.

The photograph of this young lady catching a cod-fish off the coast of Prince Edward Island, up until today, was flat, muddy, indistinguishable and almost two stops under. There’s a technical  term in photography for a photo like this…it’s blank blank blank blank. Well through a little bit of work in Photoshop and NIK software it came alive.  The young lady’s name  is JoAnne Kalish.

All the Best,

Joe D

You can now follow me on Twitter @dimaggio_photo
Visual Impressions with Joe DiMaggio, Sponsored by Adorama
Adorama Learning Center

Paul Laddin Sends Joe a Poem

Hi to all the Ships at Sea,

There are hundreds and maybe thousands of photographers and filmmakers that make a lot more money, than I do. I’ll tell you what I’ve got though, I’m the richest man in the world because I have so many beautiful and special friends. My friend Paul Laddin is a true Renaissance man. He’s been a working artist for the last 6 decades. At one point in his career he was one of the original Madmen in the advertising business. He’s won many many awards for his talents. With all of that, he is just a regular guy and beautiful person. After a conversation we had, he sent me this poem and I’d like to pass it along. If you go to dimaggiophoto.com and click on Paul Laddin you can see some of his artwork.

Photo tip for today: anytime you’re photographing snow, always remember to open up 1.5 stops; no one wants to see grey snow and…and while you’re at it stay away from the yellow snow.

Poem by Dylan Thomas,

Do Not Go Gentle Into That Good Night

Do not go gentle into that good night,
Old age should burn and rave at close of day;
Rage, rage against the dying of the light.

Though wise men at their end know dark is right,
Because their words had forked no lightning they
Do not go gentle into that good night.

Good men, the last wave by, crying how bright
Their frail deeds might have danced in a green bay,
Rage, rage against the dying of the light.

Wild men who caught and sang the sun in flight,
And learn, too late, they grieved it on its way,
Do not go gentle into that good night.

Grave men, near death, who see with blinding sight
Blind eyes could blaze like meteors and be gay,
Rage, rage against the dying of the light.

And you, my father, there on that sad height,
Curse, bless, me now with your fierce tears, I pray.
Do not go gentle into that good night.
Rage, rage against the dying of the light.
Dylan Thomas

All the best,
Joe D

Visual Impressions with Joe DiMaggio, Sponsored by Adorama
Adorama Learning Center

Recent Central Park Workshop

©2012 Joe DiMaggio

Had another great workshop in Central Park.  We had a very special group of photographers that got along extremely well.  I saw some wonderful photos that were made by many of you. A great time was had by all. Thank you Monica from Adorama for putting these workshops together.

A Great Photo By Barbara

© Barbara Lawrence

Over the weekend I had the pleasure of taking a small, elite group of photographers to the rodeo for a sports and action workshop, which always involves environmental portraits. It started in the learning center, and after an hour of multimedia shows we went off to the ranch, and the weather was gorgeous. Then along came Murphy. The rain was so hard, they postponed the event by an hour and 15 minutes. While students were hiding in my automobile, I decided to put them in one of the barns. Barbara made this wonderful photograph while waiting for the rain to stop. For me, watching another photographer constantly looking and communicating with, in this case the cowboys, the wranglers, the owners, etc, is great. And the icing on the cake is one fine photograph.  Here’s an email that I received from Barbara;

“I had a great time and also have many dreadful images. Interesting how the color of the light changed as the riders moved around the ring.

I think that my favorite was the man in the barn doorway. I have several with wonderful light. These are almost untouched, except for black and white in Lightroom”