GREAT DAY TONS OF FUN!

 

PhotoPlus at Jacob Javits Center

DynaLite’s Peter Poremba


To All the Ships at Sea –

Yes, I’m late with this blog… the last few days have been a little crazy.  Let me extend a thank you to my dear friend Peter Poremba, for hosting me at the DynaLite booth at Photo Plus.  It’s a little known fact that Peter is a great administrator, and the ultimate source of studio/location lighting. Yes that’s him in the tutu.  As the truth be known, it was actually my Tutu but since  I gained some weight the tutu no longer fits me. So, Peter agreed to put the tutu on to help promote my book FILL THE FRAME!  I would like to thank all my friends who came by to say hello and all the new people who stopped by to purchase my book.  By the way, the new battery operated Baja is very sweet and shoots TTL.  Like I always say DynaLite is the best lighting equipment ounce for ounce, pound for pound, dollar for dollar.  Not a commercial a fact!

“Recalling His Adventures as a Working Photographer from the 60’s to present day. The book describes his career working for publications such as SPORTS ILLUSTRATED, TIME MAGAZINE, HBO, rapidly followed by a brilliant career in Corporate and Advertising.  It’s also about how photography has evolved over the years.”

FILL THE FRAME goes into detail about the many people he has photographed – celebrities, sports figures as well as so many others and his experiences working with them, and the stories behind the photographs.
Book is $20 plus $4 shipping. You can pay by check, paypal or credit card (through Paypal.)  

Front Cover FILL THE FRAME

My Friend Jim Morton

© Photo by Jim Morton

A friend, Jim Morton Sr., a really good photographer did this portrait and I would like to share it.

This is what Jim wrote me when he sent it along.  “I was asked to photograph our local Fire Department.  They needed head shots for their department folders and a group Image of all current firemen and the Mayor along with the chaplain of the Department.

After doing the formal portraits I asked if anyone would like to do some pictures with their fallout gear on in the engine bays.  All of the firemen said they would like to do it so it was time to have some fun.  I used the Dynalite Baja B4 with the Dynalite 47 inch Grand soft box. I asked Captain Eric Pearson to sit on the front bumper of the new department Pumper.  When looking through my viewfinder I noticed his reflection in the grill, and asked him move forward about 3-4 inched so his reflection would be seen completely.  I never told him why I wanted him to move because I wanted to surprise him when the image was printed.

This was not the original image I had in mind but once I saw it, I knew it was the shot.”

 

A Cole Miner’s Daughter… No, that’s not right

©DiMaggio-Kalish

©DiMaggio-Kalish

While working on an add campaign for a Fortune 500 company, I did an environmental portrait of an American Indian, and they loved it, rapidly followed by an American Cowboy.  We then broke things up by doing a photograph of the Empire State Building on a very cold, rainy, foggy night, which yielded a fine image.  The creative director at Saatchi came back and wanted to change it up, and he wanted me to do a photo of an American laborer.  After two weeks I submitted three photos, he didn’t like any of them.  The following week, I submitted three more, he liked those even less.  I became extremely frustrated.  Any assignment photographer will tell you they would rather have a AD and CD with a firm story board (with approval of the end client) with very little leeway on the initial concept, but a lot of leeway on how you stylize a photograph.  It’s called a compromise.  We got in a, shall we say, small argument.  I was very frustrated, and decided was that what I needed to go was some serious manual labor, which in my opinion, is extremely healthy.  It will also stop you from getting arrested for attempted assault and battery.  Being dedicated to your art form is one thing, but doing hard time?  Unacceptable.  Stepped into the studio, looked at a full length mirror, readjusted my Dynalites, asked my best  female friend, JoAnne Kalish, if she would be kind enough to make a photograph…  client loved it.  Is there a moral to this story?  When — is not working — change it up.  If you want to see the complete story without any restrictions or censorship, in six months you can pick up my new book on visual literacy.

To all the ships at sea, grab a camera and a shovel, go have a ball.  It’s all good.

 

Dynalite Makes Its Own Light

© Peter Poremba

To all the ships at sea, if there’s one thing I’ve learned in my years as a photographer and  filmmaker, it’s that I don’t have all the answers. Hopefully, I’m smart enough to go to the people that do have the answers. Peter Poremba, the CEO, president, and senior electrical engineer of Dynalite was kind enough to go to Malibu on two separate occasions, and with the minimum amount of equipment he was able to light 30% of the arena: just one light and one power pack (if it was for SI, he would have brought in six power packs and eight lights). The combination of the electronic flash and the hypersync on my Canon 7D and Peter’s Nikon D7000 made for some photos that could not be taken back in the day. Some of the other photos in this blog I threw in just because I wanted to, will have a follow up.

Tech information: triggering device was the new Pocket Wizard Flex, power pack MP800, SH2000 Studio Head, SP-45 reflector, Nikon 85mm 1.4 lens, Canon 135mm lens.

Nikon D7000 exposures: 1/800 of a second, ISO 400, f4

Canon 7D exposures: 1/1200 of a second, ISO 500, f4.5

Peter Poremba, © Joe DiMaggio

© Joe DiMaggio

© Joe DiMaggio, no strobe

© Joe DiMaggio

A Pleasant Surprise

© Joe DiMaggio

© Joe DiMaggio

© Joe DiMaggio

© Joe DiMaggio

© Joe DiMaggio

My schedule for Friday was an hour and a half at the gym, a post office run, a trip to the florist, and then to the garden center.When I went back home for a shower and a third cup of coffee,  much to my surprise I found the CEO of Dynalite, Peter Poremba having coffee with my partner JoAnne. Peter was in the neighborhood, so he thought he would surprise us and show us a few new exciting photographic tools. Peter is not only a great businessman, but also a design engineer, an avid photo educator, and a forward thinking “out-of-the- box” entrepreneur. He has a beautiful wife Connie and lovely daughter Olivia. Peter has come up with a new Dynalite power pack with a 650 watt modeling light, specifically designed for film making. After his demonstration I had an opportunity to use it and  to be brutal and to the point, it could replace an Arri light which is about two and a half times the cost. Peter’s new system is a  lite, dynamic multi-purpose package incorporating the new Rhyme light modifiers. Damn impressive! The first photo is of a Marine and was done with 2 Dynalites, a soft box, and a reflector.

Peter of Dynalite

©Joe DiMaggio

When I think of the name Peter Poremba, I think light.  For most of Peter’s adult life, he has been involved in perfecting electronic flash and photo-education.  He is head and shoulders above all of his competitors.  An extremely creative business person and always thinking out-of-the-box.  His clientele always comes first.  He’s also a very nice guy, has a beautiful wife and a gorgeous daughter.  It doesn’t get better than that.  While Peter and I were at a design meeting at Sartek with Carl Saieva, I was explaining mixed-light and how I utilize it in my photography.  I did a quick and dirty portrait of Peter, which is the lead shot of this blog.  It was shot with an 85mm lens, but in actuality it was done with a 11mm to 16mm zoom.  I just wanted to have a little fun with the crop.  Hopefully there’s a little bit to learn about perspective.  I’m certainly not saying you should throw away your portrait lens!  But in a pinch, one camera, one lens, two batteries, two cards, and a little imagination… Oh, did I forgot the light?  The most important thing!  On our trip back, we made it through Suffolk,  Nassau County, and Queens in light-speed.  Unbeknownst to us, we got three and a half miles from the GWB and there was an overturned vehicle and three trucks with three workmen drinking their coffee and smoking cigarettes while working on the side of the road.  Peter would tell you it took 59 minutes, I would tell you it took an eternity.  Then again, I’m a little older than Peter.  Time is very valuable.  Joe D signing off!

Dynalite’s Website

©Joe DiMaggio

©Joe DiMaggio

©Joe DiMaggio