Please Open Your Eyes

To All the Ships at Sea –

© Joe DiMaggio

After returning from being out shooting during the ice storm I came inside for a break from the cold. I needed something hot to drink and since I haven’t been drinking coffee lately, I had a cup of green tea. Like every good photographer, I washed out my cup. I was blown away with the light coming in from a nearby window. I grabbed my camera and made a photo. I wasn’t happy with it so I took out a LED flashlight and placed it on a small bean bag. I cranked up the light and Voila! You know what they say, “f/2.8 and be there!” There are many great photos out there so open your eyes, your heart, and mind.

© Joe DiMaggio


© Joe DiMaggio
© Joe DiMaggio

Peter of Dynalite

©Joe DiMaggio

When I think of the name Peter Poremba, I think light.  For most of Peter’s adult life, he has been involved in perfecting electronic flash and photo-education.  He is head and shoulders above all of his competitors.  An extremely creative business person and always thinking out-of-the-box.  His clientele always comes first.  He’s also a very nice guy, has a beautiful wife and a gorgeous daughter.  It doesn’t get better than that.  While Peter and I were at a design meeting at Sartek with Carl Saieva, I was explaining mixed-light and how I utilize it in my photography.  I did a quick and dirty portrait of Peter, which is the lead shot of this blog.  It was shot with an 85mm lens, but in actuality it was done with a 11mm to 16mm zoom.  I just wanted to have a little fun with the crop.  Hopefully there’s a little bit to learn about perspective.  I’m certainly not saying you should throw away your portrait lens!  But in a pinch, one camera, one lens, two batteries, two cards, and a little imagination… Oh, did I forgot the light?  The most important thing!  On our trip back, we made it through Suffolk,  Nassau County, and Queens in light-speed.  Unbeknownst to us, we got three and a half miles from the GWB and there was an overturned vehicle and three trucks with three workmen drinking their coffee and smoking cigarettes while working on the side of the road.  Peter would tell you it took 59 minutes, I would tell you it took an eternity.  Then again, I’m a little older than Peter.  Time is very valuable.  Joe D signing off!

Dynalite’s Website

©Joe DiMaggio

©Joe DiMaggio

©Joe DiMaggio

Lite Pads

I’ve been using electronic flash from the beginning of my career. In the 70’s I standardized by using Dynalite strobes. There is no doubt, in my mind, that Dynalite, pound for pound, penny for penny, is the best electronic flash system you can get. Broncolor is really cool, but it’s very expensive. I had an opportunity to experiment with a new product: Rosco lightpads. Rosco is a LED continuous light source that comes in many different flavors – 20×24, 12×12, and even circles.

You name it, they have it. It has a very simple

mounting system as well. The light the pads produce is sweet. When I take all the knowledge that I learned over the years, with the electronic flash and the bending of available light, I can do some really cool things. The greatest advantage of these lights, is that they last forever, the color is consistent, they’re relatively small & easy to maneuver. This makes them easy to use on location with batteries rather than with AC. Now, they may not replace all electronic flash, but they’re a great addition to your photographic repertoire. For the photographer who doesn’t want to go to electronic flash for whatever reason, this is a natural progression. Also see my partner photographer JoAnne Kalish’s blog and another example of what she did using these litepads.

Photo © MMIX Joe Maggio